| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2008 Nov Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
High cost. Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Branch  Mobile |
 Card  Cash  Wallet |
 |
 DMT  IMT |
|
Card Cash Wallet |
Branch Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Corridor Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
10.429 Upgrade to Bronze |
| Regulations |
Express Union did go through any special registration before launching its Mobile Money transfer service Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Subscribers can use their handsets to transfer up to CFA F 250,000; the service does not offer any mobile payments Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Own channel, no other; 35% of Express Union's branches can open accounts. All can pay out cash to receivers Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Supports transfer to unregistered user Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Own Orange/MTN line and open an account in Express Union POS. Need for security. |