Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2012 Feb Register/Log In |
Importance |
Leader Register/Log In |
Traction |
Very High Upgrade to Bronze |
Evaluation |
This is an important scheme that is capable of spreading the use of e-wallets in Nigeria. By 2013 they plan to distribute 10 million mobile phones to farmers across the country. Their target is 5 million farmers in each year for 4 years (from 2012-2015) who will receive GESS in their mobile phone directly totaling 20 million at the end of 4 years. Register/Log In |
Account Type |
Stored Value Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Mobile |
Cash Wallet |
Aid MP |
Cash Wallet |
Mobile |
Model |
non-bank based Upgrade to Bronze |
Who Leads? |
third party led Upgrade to Bronze |
Reach |
National Upgrade to Bronze |
Active Users |
4,000,000 Upgrade to Bronze |
Registered Users |
4,031,372 Upgrade to Bronze |
Potential Mobile Market (m) |
101.752 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription |
Delivery of subsidies, fertilizer and agricultural inputs through an e-wallet system. Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description | |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability | |
RegistrationProcess |
Main Segment | Rural |
Segment Description | Agricultural sector |