FNB eWallet South Africa

FNB Smart Services: Sought to make mobile payments the Prime channel for serving underserved customers. Anytime, anywhere using any cellphone and operator. Free of bank charges. Prepaid airtime for all networks. No handset downloads, Free access for


Link to external site : Website for FNB eWallet South Africa
FNB eWallet South Africa
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation

201205 1m; 201008: 150,000

Since the launch of the e-wallet service in 2009, FNB says more than 1m e-wallets have been created, with the average amount sent daily using the service amounting to R3m and total transactions to date amounting to over R1,8bn.

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Account Type
Bank Account
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Business Model
Class
Send Services Receive

ATM


Mobile


Web


Account


Card

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Anonymity

DMT

IMT

MM

MP

Trade
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Account


Card


ATM


Mobile


Web

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
GPRS, SMS, USSD
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Interoperability
May 2012: FNB customers can send to any SA mobile user
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RegistrationProcess
Main Segment Banked
Segment Description

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