FNB Smart Services: Sought to make mobile payments the Prime channel for serving underserved customers. Anytime, anywhere using any cellphone and operator. Free of bank charges. Prepaid airtime for all networks. No handset downloads, Free access for Link to external site : Website for FNB eWallet South Africa |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2009 Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
201205 1m; 201008: 150,000 Since the launch of the e-wallet service in 2009, FNB says more than 1m e-wallets have been created, with the average amount sent daily using the service amounting to R3m and total transactions to date amounting to over R1,8bn. |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile  Web |
 Account  Card |
 |
 Anonymity  DMT  IMT  MM  MP  Trade |
|
Account Card |
ATM Mobile Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
1,000,000 Upgrade to Bronze |
| Registered Users |
2,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
58.360 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
GPRS, SMS, USSD Register/Log In |
| Interoperability |
May 2012: FNB customers can send to any SA mobile user Register/Log In |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |