Globe Telecom's G-Cash service is an e-money account tied to a mobile phone subscriber information module (SIM card). The account can be loaded and unloaded by depositing or withdrawing cash at a wide range of retail agents and the mobile operator's Link to external site : Website for GCASH Philippines |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2004 Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
Well established with a number of domestic and international partners. In 2007 ony 0.5 m (2.7% of its 18 million subscribers) used GCASH. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model |
Mobile operator works through close ties with banks, especially rural banks for achieving outreach. International partnerships such as with SoftBank Japan. Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile  Web |
 Account  Card  Cash |
 |
 AT Card  DMT  G2P  IMT  MB  MM  MW  Trade |
|
Account Card Cash |
Agent Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
1,200,000 Upgrade to Bronze |
| Registered Users |
1,200,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
96.071 Upgrade to Bronze |
| Regulations |
Country regulators are very forward thinking and highly supportive of all initiatives to improve remittances and financial services, considering the key role this has for the economy. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
OtherCard Register/Log In |
| ServicesDescription |
DMT, IMT, Topup, MFI Loan Repayment, Salary Disbursement, Text-a-Deposit, Text-a-Withdrawal, Merchant Payments. Recent partnership with Belgacom.
Septermber 2012: GCASH Online allows people to send and check balance online. |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Less than 1% of airtime dealers accredited as GCASH agents because of training requirement. Bank account transactions are not generally available except for clients of certain rural banks.
Cash In services are offered via Bancnet ATMs. Globe 18K outlets nationwide and 1.2M registered subscribers. In Jan 2010 BSP approved Globe Telecom Sub-Distributors as GCASH outlets. GCASH have used pawnshops, rural banks, and Globe Business Centres as cash in/out agents, but haven’t made an aggressive push to use any tier of their airtime distribution network.
Globe Gcash subscribers who do not have cards can go to one of several registered/partner banks. They have a partnership with RBAP which has around 18,000 locations. This virtual ATM network is claimed to be more than twice the size of the 8,000 ATM’s in the country.
Retail partners include VideoCity, SM Department Stores, Jollibee (fast food chain). In 2009 they claimed to have more than 4000 partners. This included 55 accredited Rural Banks, 830 banking units. Rural Bankers Association of the Philippines (RBAP), Guagua Rural Bank (GR Bank) and 1st Valley Bank . |
| Cash I/O No Of Locations |
18000 outlets Upgrade to Silver |
| Handsets | |
| Technologies |
SMS, STK, Smartphone App (Oct 2012( Register/Log In |
| Interoperability |
Single MNO Register/Log In |
| RegistrationProcess |
Open account via mobile no need to go anywhere. Do KYC at one of 4900 accredited agents Register/Log In |
| Main Segment | Unbanked |
| Segment Description | Primarily unbanked and geographically remote, as mobile penetration is better than bank or ATM penetration. |