The bank upgraded Global SMS Banking to Global Mobile Banking so that customers use an application installed in their mobile phones to effect transactions. Link to external site : Website for Global Mobile Banking from Global IME Bank |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Jan Register/Log In |
| Importance |
Medium Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card  Cash |
 |
 AT  BP  DMT  MB  MP |
|
Account Card Cash |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
13.397 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
GPRS, SMS Register/Log In |
| Interoperability |
Single Bank Register/Log In |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description | You must have a Global IME bank account to apply for mobile banking. |