Google Play (formerly Android Market), is a digital distribution platform for applications for the Android operating system and an online electronics and digital media store operated by Google. Link to external site : Website for Google Play (formerly Android Market) |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
As of July 2013 there were 50 billion downloads Register/Log In |
| Account Type |
Customer Account Register/Log In |
| Business Model |
Google doesn't currently charge users or merchants for access to Wallet, and plans to make money by offering sponsored ads to their users. The new app Google Shopper will push two types of offers to a user's phone: today's offers and nearby offers. Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  MobileBilling  Wallet |
 |
 DC  MP  Offers  OG  Pay by mobile |
|
Card MobileBilling Wallet |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |