The ICICI Bank in India runs a highly profitable business using mobile ATMs and simple Internet banking. It undercuts Western Union fees by 70 per cent. There is an ICICI remittance card for Send from US, Canada, UK, UAE, Qatar and Receive in India. Link to external site : Website for ICICI Money2india India |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2001 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
  Web |
 Account  Card  Cash |
 |
 Alerts  BP Card  IMT |
|
Account Card Cash |
Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription |
Confirmed exchange rate with Fixed Rupee transfer facility. Email alerts are provided Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Banks with largest: SBI, ICICI; Retailers as agents: India Post, Zero Mass Foundation, FINO Foundation Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
ClientApp, GPRS, SMS, Mobile apps for anywhere access Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |