AT&T Mobile, T-Mobile USA and Verizon Wireless JV for mobile payment that will allow consumers to make purchases at retail stores with just a wave of a mobile phone at the checkout counter. Link to external site : Website for Softcard MNO JV for Mobile Payment (formerly ISIS) |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Nov Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
In June 2014 it reports and average of 20,000 activations a day. Was due for launch in October 2010. Now scheduled for mid-2012 launch in Salt Lake City, Utah and Austin, Texas. |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  NFC  Wallet |
 |
DW  MP NFC  Offers |
|
Card NFC Wallet |
Mobile  POS Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
600,000 Upgrade to Bronze |
| Registered Users |
600,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription |
They claim everything in your existing wallet or purse - credit and debit cards, loyalty cards, even coupons and offers - can be loaded on the Isis Mobile Wallet.All information is pin-protected and - unlike plastic cards - account numbers are never visible. If your phone is lost or stolen, one call or visit to our website can freeze your Wallet. When your phone is found, resuming operation is just as easy. With the Isis Mobile Wallet, your most sensitive data is safeguarded from harm. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Isis-ready handsets will be distributed through MNO retail locations. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets |
Available on 20 million U.S. handsets Register/Log In |
| Technologies | |
| Interoperability |
Multiple MNO Register/Log In |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description |