Instabank is a new Russian online banking service that bills itself as a bank for those who appreciate the beauty of iPhone and the convenience of Facebook. Link to external site : Website for Instabank |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Apr Register/Log In |
| Importance | |
| Traction |
In trial or pilot phase Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  PC  Wallet |
 |
 MB  MP |
|
Account PC Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Trial Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
231.198 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
Services offer transfer of money to Facebook friends free, and use of Instabank card at MasterBank/VPB ATMs. They expect to offer services to send money to friends, request money, split bills and pay locally, wirelessly. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
iPhone Register/Log In |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description |