Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2010 Register/Log In |
Importance |
Medium Register/Log In |
Traction |
Medium Upgrade to Bronze |
Evaluation | |
Account Type |
Bank Account Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Mobile |
Account |
MP |
Account |
Mobile |
Model |
bank based Upgrade to Bronze |
Who Leads? |
bank led Upgrade to Bronze |
Reach |
National Upgrade to Bronze |
Active Users |
-- NA -- Upgrade to Bronze |
Registered Users |
-- NA -- Upgrade to Bronze |
Potential Mobile Market (m) |
58.360 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription | |
Channels | |
Payment Instruments | |
Cash I/O Description | |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability | |
RegistrationProcess |
Main Segment | Unbanked |
Segment Description | It is estimated that some 35-million South Africans have a cell phone, while only 11-million have a bank account. Financial services are largely limited to urban areas at the moment, mainly because of the expense of rolling out banks and services in less affluent areas. What this means is that most people in rural areas operate on a cash basis. Like many developing countries, South Africa has countless breadwinners who live and work in urban economic hubs, but have extended families back home in poorer rural areas. There is a high demand for smart banking services that will make sending money back home simpler and less costly. |