Jiffy is a person-to-person service that, via a smartphone app, allows money to be transferred simply by selecting the recipient from the mobile's address book. Link to external site : Website for Jiffy |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Oct Register/Log In |
| Importance |
High Register/Log In |
| Traction | |
| Evaluation |
201607: Rapid traction due to SIA role and all banks Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 MMT |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
350,000 Upgrade to Bronze |
| Registered Users |
350,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
92.836 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Any smartphone Register/Log In |
| Technologies |
Android, iOS or Windows apps Register/Log In |
| Interoperability |
Multiple Banks Register/Log In |
| RegistrationProcess |
To use Jiffy, the user needs to have a smartphone and to be a current account holder at a Participant Bank. User registers through their bank portal, providing mobile number and downloads bank app. Register/Log In |
| Main Segment | Mobile |
| Segment Description | Banked |