CaixaBank is set to launch what is said to be the biggest NFC commercial service in Europe in 2014. Link to external site : Website for La Caixa Gemalto Commercial NFC Rollout |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Feb Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Said to be the largest rollout in Spain Register/Log In |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile |
 Account  NFC |
 |
 Card  HVP  LVP  MP NFC |
|
Account NFC |
ATM Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
100,000 Upgrade to Bronze |
| Registered Users |
100,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
59.400 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
There are more than 300,000 contactless-enabled POS terminals in Spain. “la Caixa” alone, which leads the merchants business via its Comercia Global Payments subsidiary, operates 110,000 contactless POS nationwide. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
80% of the Spanish mobile market will be able to access this. Register/Log In |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |