Lebara Money targets migrant consumers, to allow them to send money home in seconds with no transfer fees, no credit checks, contract or monthly fee, using a prepaid card. Link to external site : Website for Lebara Uk United Kingdom |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile |
 Account  PC |
 |
 DMT  IMT  MM  MP |
|
Account PC |
Location Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
79.201 Upgrade to Bronze |
| Regulations |
The customer will register online, and provide name, address, phone number (2x mobile + fixed), ID number (passport/driving license/ID card). A payment instrument (prepaid, debit or credit) will also be provided. This information will then be validated: for KYC there may be a two stage procedd (CDD to EDD) depending on the country and the validity of the information provided. The payment instrumnet will alos be checked by the PSP at registration and on each usage for funds availability and fraud. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Bank ac/s linked: Q1 2011; Credit/debit cards linked: Q1 2011; CICO:X; Lines of credit:X; Other: IAT & AT Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Multiple banks, Single MNO Register/Log In |
| RegistrationProcess |
Not a wallet account at launch, will be e-money if/when launched Register/Log In |
| Main Segment | Unbanked |
| Segment Description | The target audience for the wallet is Lebara customers, who are predominantly ethnic migrants and residents in European countries where Lebara has its base. |