Vodafone, the international mobile phone company, has launched M-Pesa ("mobile money" in Swahili) to reach the 30 million people without a connection to traditional banks Link to external site : Website for M-pesa Romania |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Mar Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
The Romanian rollout is expected to initially reach around six million people in rural and urban areas through 300 Vodafone stores. It will expand to the rest of the country, through 200 stores by end of 2014. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Wallet |
 |
 AT  DMT DW  MM  MP |
|
Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
28.801 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |