Vodafone Essar is working with ICICI Bank, HDFC and others to deploy the M-Pesa mobile money transfer service in India. Link to external site : Website for M-Pesa India |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Oct Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Cash  Wallet |
 |
 AT  BP  DMT  MP  Trade |
|
Cash Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
378,000 Upgrade to Bronze |
| Registered Users |
3,100,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
89000 Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Primarily unbanked |