Vodacom relaunched M-Pesa in South Africa in August 2014, a redesign of their initial unsuccessful launch in Sept 2010. The services was revamped to address the key areas of distribution, registration, functionality and loyalty. Link to external site : Website for M-PESA South Africa |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Sep Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Card  Cash  Wallet |
 |
 AT  BP  DMT  MM  MW |
|
Card Cash Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
120,000 Upgrade to Bronze |
| Registered Users |
120,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
58.360 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription |
M-PESA enables customers, regardless of whether they have bank accounts, to transfer money from person to person using their mobile phones. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Deposit using voucher keyed in through mobile or depositing money in store. Withdraw cash using a One-Time PIN (OTP) provided to cashier. Send money to recipient mobile number. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Send: Single MNO; Receive: Anyone with mobile Register/Log In |
| RegistrationProcess |
To register for m-pesa, you must be a South African citizen on the Vodacom network and be at least 16 years old Customers register by dialling *111#, following on-screen instructions, getting a welcome SMS and setting up their PIN. |
| Main Segment | Unbanked |
| Segment Description | Targets unbanked; South African citizens on Vodacom network, at least 16 years old |