May 2010: Maxis-PayPal Account enables Maxis customers to access their wallets through their phones. With this new service, Maxis customers are now able to live cashless and card-free culture with wallet living in the cloud Maxis M-money is a way to Link to external site : Website for M-money Maxis Malaysia |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2007 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Very well received and used even by upper income subscribers due to its convenience. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Card  Cash  Wallet |
 |
 AT  BP  DAT  DMT  IAT  IMT  MM  MP  MW |
|
Card Cash Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
20,000 Upgrade to Bronze |
| Registered Users |
20,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
36.156 Upgrade to Bronze |
| Regulations |
Regulated as Telco, E-moeny issuer and as an RSP Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
IMT To Philippines Globe Gcash. DMT, Topup, IMT, Merchant Payments. BP: Only Maxis pospaid bill Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Maxis, Maybank, HSBC, e-pay stores. CI: (1) Via 23 Maxis centres (no fees for CI or CO), (2) via Maybank mobile banking MFS, Maybank2u.com via M-money website -fee of RM0,5 for each cash-in. (3) HSBC Internet banking, CDM - fee of RM 0.8 for each CI (4) e-pay stores nationwide - fee of 0.5% of CI, min RM0.5 for each CI. Max CI of RM 700. Cash Out: Maxis - M-Money subs (no card) can go to Maxis locations only, or move it back into your bank account Upgrade to Bronze |
| Cash I/O No Of Locations |
23 Maxis+Bank branches Upgrade to Silver |
| Handsets | |
| Technologies |
USSD Register/Log In |
| Interoperability | |
| RegistrationProcess |
Help available on web. Open to all Maxis subs. Send Mmoney to 27008. You will then receive SMS with menu to select. Reply 1 for Register and sent to 27007 to proceed. Select M-PIN (6 digits number). Provide IC number or ID you have, if no Malaysian IC. Number must match with the one registered with Maxis/Hotlink. Provide mother's name & nickname for m-money account. Receive confirmation SMS. Need to delete M-PIN from sent folder after replying to M-Money: SECURITY ISSUE. Register/Log In |
| Main Segment | Unbanked |
| Segment Description | Prepaid and postpaid subscribers - Primarily unbanked |