So far POS based but mobile under consideration. Internet and mobile banking hindered by disagreement between MNOs and Banks on Technology and share. Visa's project intends to create single platform for mobile banking, allowing bank account holders t Link to external site : Website for M-payment Visa Brazil |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2008 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model |
Scheme Led Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 MP |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
237.982 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
1m merchants connected to Visa. More than 95000 regd agents deliver FS on behalf of CBB licenses entities. Include groceries, stores, post office, notaries, lottery outlets. Largest networks: Caixa, Banco Postal a JV of Banco Bradesco and postal- had >5460 postal points & opener >5m new accounts. Banco Itau the largest pvt bank still reluctant to use agents. Few banks like Banco Popular, Lemon Bank and GE Capital are exclusively through agents. Huge bank agent network. Retailers acting as agents. In contrast to banking network which reaches every municipality through bank agents, 2200 municipalities do not have access to mobile, though >90% population covered. Anatel has specific coverage requirements. Upgrade to Bronze |
| Cash I/O No Of Locations |
95000 banking agents added in last 5 years (CGAP) Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
In Brazil, mobile cannot be used to perform foreign exchange transactions. However this is in focus and could be reviewed at any time. Register/Log In |
| Main Segment | Banked |
| Segment Description |