MCB Lite is a socially connected payments solution that lets consumers control their finances and make payments through the use of a mobile phone and a Visa card. Link to external site : Website for MCB Lite |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Dec Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model |
Free currently as a promotion. Only internet/GPRS cost. bill issuers do often pay for collection in Pakistan. Costs less than 1 Rs a day for unlimited transactions through phone. Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile  Web |
 Account  Cash |
 |
 AT  BP  Card  DMT  LP  MB  MP |
|
Account Cash |
Agent Mobile Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Trial Upgrade to Bronze |
| Active Users |
100,000 Upgrade to Bronze |
| Registered Users |
153,222 Upgrade to Bronze |
| Potential Mobile Market (m) |
117.748 Upgrade to Bronze |
| Regulations |
Normal bank. There is a maximum limit of Rs. 100,000 for all payments up to 10 transactions per day. However, your credit card payments will have a separate limit which is based on your actual outstanding balance. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription |
As of June 2012, the service is in "Staff phase", to be further rolled out during the year. The branded Visa card allows customers to conduct proximity payments in and outside Pakistan through millions of merchant locations and ATMs. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Needs to be able to access the Internet, support GPRS Register/Log In |
| Technologies |
GPRS, SMS Register/Log In |
| Interoperability |
Single bank, Multiple MNOs Register/Log In |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description | Initial releases of MCB Lite are positioned and priced towards a segment that MCB terms as the "digitally savvy". This is a group of people who own and use mobile-internet enabled handsets but do not have ready access to digital or electronic banking services or payments. |