In October 2011 this claimed to be the first payment application in Hungary making it possible to pay only by one's MasterCard bankcard, irrespective of bank or mobile operator service in use. Link to external site : Website for MCM Mastercard Mobile Hungary |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Oct Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model |
Scheme Led Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile |
 Card |
 |
 AT  BP Card  MP  NFC  OP |
|
Card |
ATM Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
11.036 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
2011: Telenor and QR coded T-mobile and THome bills can be paid through the app. Online shopping is possible in webshops of Bookline, Bonusz Brigad, Bortarsasag and GRoby. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Smartphone Register/Log In |
| Technologies |
Payment information received on the phone containing transaction data is confirmed through a six-digit alphanumeric code (mPIN). Register/Log In |
| Interoperability |
Any bank, Any operator, All Mastercards Register/Log In |
| RegistrationProcess |
Following the download and registration of the application the bankcard needs to be registered as well which has a onetime fee of HUF 99 (app. EUR 0,35). Once registration has been completed no card data or PIN needs to be typed in at each transaction. Register/Log In |
| Main Segment | Mainstream |
| Segment Description |