Masary is the first branded payment service launched by "Payment Systems Development (PSD) - Egypt", a company established in 2008 focusing on providing e-Wallet business development as a Service Concept to the Middle East. Plan to launch number of s Link to external site : Website for Masary Egypt |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2009 Apr Register/Log In |
| Importance | |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Cash  Wallet |
 |
 AT  IAT  MM  MW |
|
Cash Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
77.034 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Airtime Top Up, ITopup Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
ClientApp, GPRS Register/Log In |
| Interoperability |
Multiple banks, Multiple MNO Register/Log In |
| RegistrationProcess |
| Main Segment | Rural |
| Segment Description | Primarily unbanked |