MasterCard Deutsche Telekom (ClickandBuy) mobile-based cashless payment service in Europe starting with Poland and Germany. Link to external site : Website for MasterCard Deutsche Telekom Europe mobile cashless payment |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jul Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
As of June 2013 there seems to be no updates regarding progress made on this. Register/Log In |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  NFC |
 |
 MP NFC |
|
Card NFC |
Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
Announced Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description | Mainstream - Deutsche Telekom users |