MasterCard has launched a digital wallet MasterPass for use via multiple channels. It can be used online, on mobile phones and for in-store purchases. Link to external site : Website for MasterPass Wallet Brazil |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Dec Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  Wallet |
 |
 LP  MP  OP |
|
Card Wallet |
Mobile Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
237.982 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
When in-store, MasterPass will work with NFC and QR codes Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description |