MasterCard has launched a digital wallet MasterPass for use via multiple channels. It can be used online, on mobile phones and for in-store purchases. Link to external site : Website for MasterCard MasterPass Wallet Service |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 May Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
MasterCard has about 300 million card holders in the US alone Register/Log In |
| Account Type |
Multiple Register/Log In |
| Business Model |
Scheme Led Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile  POS  Web |
 Card  NFC  Wallet |
 |
 MM  MP NFC  OP |
|
Card NFC Wallet |
ATM Mobile POS Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Announced Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
To be available at 5,900 merchants worldwide in 2013; Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Retailers will be allowed to create their own wallets using MasterPass coding, and consumers can use any MasterPass account at any MasterPass-accepting merchant. Register/Log In |
| RegistrationProcess |
Consumers will enroll in MasterPass either through a participating financial institution or a retailer. Register/Log In |
| Main Segment | WhiteLabel |
| Segment Description |