Maybank, the largest bank and financial group in Malaysia, launched Maybank2u Mobile, the mobile version of its online banking website. Limited beta version to be tested for 3 months. Offers Account summary, Transfer (to own account, favorite third p Link to external site : Website for Maybank Mobile Money |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Nov Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Branch  Mobile |
 Account |
 |
 Anonymity  BB  DMT  LVP  OP |
|
Account |
Agent Branch Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
7.744 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Smartphones Register/Log In |
| Technologies |
Mobile App from Apple App and Google Play stores Register/Log In |
| Interoperability |
Single bank Register/Log In |
| RegistrationProcess |
The service is available as part of the Maybank Mobile Banking App, which launched in 2012. The app, Maybank SG, is available in both the Apple App and Google Play stores. Register/Log In |
| Main Segment | Banked |
| Segment Description | Small businesses, social media users |