UMPay was formed by CUP and China Mobile in 2003 in order to drive the CUP mobile payments. Initially this was offered via SMS across 21 provinces, with number of users in excess of 20 million at the end of 2010. Link to external site : Website for UMP China |  |
| Brand | |
| Launched in | |
| Status | |
| Launch |
-NA- Register/Log In |
| Importance | |
| Traction | |
| Evaluation | |
| Account Type | |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 |
 MP |
|
|
||
| Model | |
| Who Leads? | |
| Reach | |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
957.018 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | |
| Segment Description |