Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2011 Jul Register/Log In |
Importance |
Leader Register/Log In |
Traction |
Very High Upgrade to Bronze |
Evaluation |
Very rapidly growing Register/Log In |
Account Type |
Prepaid Card Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Mobile |
Card Cash PC Wallet |
AT BB BP DAT DMT IMT MM MP Trade |
Card Cash PC Wallet |
ATM Mobile |
Model |
bank based Upgrade to Bronze |
Who Leads? |
bank led Upgrade to Bronze |
Reach |
Subnational Upgrade to Bronze |
Active Users |
9,000,000 Upgrade to Bronze |
Registered Users |
22,000,000 Upgrade to Bronze |
Potential Mobile Market (m) |
88.522 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
Visa Register/Log In |
ServicesDescription |
Payment at Retail: Agora, Nandos, Barista; Cash out using ATM by activating ATM Pin. Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description |
Jun 2016: 85,000+ agents; Dec 2013: 76000 agents and 180 distributors; Nov 2013: 20,000; Oct 2012: 15,000; July 2012: 5383; July 2011: bKash has already selected over 500 agents and adding hundreds of new agents to its network every month. In addition, bKash has signed an MOU with Local Government Division (LGD) and Access to Information Programme (A2I) to use their 4501 Union Information & Service Centers to make financial services accessible to grass root people. |
Cash I/O No Of Locations |
76,000 Upgrade to Silver |
Handsets | |
Technologies |
USSD; Visa technology platform Register/Log In |
Interoperability |
Universal, open service Register/Log In |
RegistrationProcess |
Main Segment | Unbanked |
Segment Description |