Merchantrade Asia Sdn Bhd has launched online and mobile money transfer services in Malaysia, targeted to increase it's market share for migrant transfers from 10% as of September 2012 to 30% by 2015. Link to external site : Website for Merchantrade e-remit and Doowit mobile |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
The service is available to Merchantrade's 300,000 prepaid mobile service subscribers Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile  Web |
 Card  Cash  Wallet |
 |
 AT  IMT |
|
Card Cash Wallet |
Location Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
36.156 Upgrade to Bronze |
| Regulations |
Works through an E-money license and a remittances license. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
As of September 2012, the company announced 56 agents had signed up and 200 cash-in-agents would be available by the end of 2012, and 700 agents in the next 24 months. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Anyone with a computer can register, verify and send money online. Register/Log In |
| Main Segment | Migrants |
| Segment Description | Migrant Overseas Foreign Workers (OFW) |