| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
US - online and 60,000 retail locations, Planned as on May 2011: Canada, UK; Mexico: 800 Elektra stores; Send money to 20 countries from US Mobile Aryty: Only possible to send recharge load from the U.S. or Canada (+25 other countries) to LACA countries, India, Philippines |
| Account Type |
Stored Value Register/Log In |
| Business Model |
Consumer Fee Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card |
 |
 DW  IAT  IMT  OP |
|
Card |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Corridor Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Migrants |
| Segment Description |
Migrant; Mainstream; In store and online; Benefit is to support family internationally more cheaply by web; Gift card from US to Mexico; Provide US based consumers a secure, convenient and economical solution to directly pay bills, recharge cellular phones and purchase gift cards for family members in their home countries through more than 40,000 retail partner locations; Aryty lets you make secure transfers directly into a recipient's prepaid mobile account. FEES: Free send from web/SMS; Aryty only charges the amount of the mobile phone credit you send. Aryty does not charge any transaction fees; Reciever only pays SMS cost; Offering free promotional credit to send airtime topup from mobile; Free Trial allows you to send a free prepaid mobile phone credit from your mobile phone or the Aryty.com web site to most mobile phones in Brazil (Oi and Vivo) and the Philippines (Globe, Smart and Sun Cellular). |