Boom (formerly M-Via) is a mobile payment service that claims to let you send or receive money internationally on any type of phone even if you and your recipients don't have bank accounts. Link to external site : Website for Boom money transfer |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Register/Log In |
| Importance |
Very Low Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  PC |
 |
 DMT  IMT PC |
|
Card PC |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Corridor Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Right now, secure transactions can be initiated by senders placing a call to a live operator, sending a text message or accessing a web page on a mobile browser. Cash provided at local wireless retailer. recipient can forward the money on from there, retrieve the cash at an ATM, or get it at a local retailer (an m-Via partner or “hot spot”) without needing a debit card Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets |
on any type of phone Register/Log In |
| Technologies |
SMS, App, Card Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Focusing on transactions between Mexico and the US. m-Via says you can use its product no matter who you are, how much money you have, or what the status of your credit history is. |