PayWith launched mCard, a mobile app for smartphones, to support mobile payments. It generates a one-time-use card number to pay the bill. As card details do not show up on the bill, this helps to mitigate card fraud. Link to external site : Website for mCard |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Apr Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
DW  MP |
|
Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
26.804 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
The app lets Fresh Slice, which is now rolling it out across all its locations, to customize customer rewards and track customer feedback Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |