In search of the magic formula for adoption of mobile banking in Sri Lanka

This blog is part of our series on the development of branchless banking in emerging countries in Asia Pacific. Charmaine Oak (CO) caught up with Thilaksha Kudithuwakku (TK), Mobile Banking Specialist, to discuss his vision on how mobile banking could be adopted by the masses in Sri Lanka, from his experience in carrying out research in such services and segments in the market since 2003.

Thilaksha Kodithuwakku

Thilaksha Kudithuwakku is a marketing/advertising and mobile banking professional with over 15 years experience in marketing and advertising retail financial products. He has researched the reach of formal financial institutions into agricultural and under-privileged communities in Sri Lanka.He introduced the first ‘One-to-Many’ phone based mobile operator independent transformational branchless banking model in 2008 and was formally commended by the Central bank of Sri Lanka in 2009 for his endeavour to promote wider financial access in Sri Lanka.

The Context

Since 2008 the Central Bank of Sri Lanka (CBSL) has keenly researched the possibilities to determine the most appropriate regulations that could open the door to better financial services through the use of mobile phones. This culminated in the issue of mobile payments guidelines in 2011, for both bank-led and custodian account based mobile payments services. We met up with Thilaksha to understand the progress made so far and get a view on future outlook.

2CO: Thilaksha, what originally got you interested in  mobile payments?

TK: I first got interested when I saw the use of calling cards in 2003. Since then I have been keenly interested in putting together that unique combination of factors that I believe are essential for adoption in this unique country of ours.

My first opportunity to launch a service came when I was working at Seylan bank and we launched eCash as an early 1-to-many service back in 2008. Since then I have had an opportunity to discuss the potential with the Central Bank of Sri Lanka who have been most interested in creating a supportive regulatory framework.

CO. What are these very unique characteristics of Sri Lanka that must be considered in order to create the perfect mobile banking service?

TK: Sri Lanka differs from Kenya and the Philippines in that the potential comes from a large under banked rather than unbanked population. People do have bank accounts and are in fact very savvy about managing their money. For instance, they would certainly care if their money is not earning them interest.

What they need is more convenience. Also farmers require a “package of services” that includes for instance the ability to determine the prices of seeds and fertilisers, so as that make the offer irresistible.

The youth are the segment that are most likely to adopt first, and then persuade their elders to have a go. They already use their mobile phones to top-up their friends phones.

Another key segment consists of receivers of remittances from the over 1.7 million migrant workers abroad. The SME segment is another one that could strongly benefit from these services.

A unique characteristic of Sri Lanka compared to other emerging countries is that we still have only 14% of our population in urban areas – so we must go to the villages with our services. Only 12% currently use Internet (though this is growing fast), hence the importance of mobile phones.

CO. Are there challenges in establishing identity and AML/KYC?

TK: The great thing is there is a high level of education and children have already got ID cards prior to taking the GCE O-Level examination. Over 98% of the population have ID cards, and there are also credit bureaus in use.

There is really a relatively very low problem of AML/KYC as compared to other emerging countries.

Since 2011 the Central bank has already issued 3 types of guidelines, basic, standard and extended banking through agents. Unfortunately no bank has yet done full justice to the agent banking model.

CO: What do you consider to be some of the key requirements to be met by an “ideal” service that can quickly gain adoption in Sri Lanka?

TK: I am deeply convinced that we need to think differently to succeed in using the mobile channel in a truly transformational manner. It is a matter of choosing the right combination of technology, marketing messages, channels, visibility and testability to properly make this happen. We need to go to the village societies (samithis) and communicate through “slice of life”, examples and the use of dramas and highly appropriate media.

I also believe that banks have a better opportunity to deliver the best service to customers, but before this can happen they will need to let go of many of the old ways of thinking that are no longer appropriate for taking the new services to the masses.

Each of the target segments has unique requirements based on their lifestyle, access to specific mobile device and service requirements. It is very important to have a multi-channel approach as opposed to a single channel, and to match channel strategy to needs of the market segments.

CO: How has the market responded to the launch of eZCash?

TK: The eZCash service that launched in mid-2012 did obtain a good sign-up of around a million subscribers. However the issue faced is of how to get people to regularly use the service.

At present there is not yet a way to directly transfer money between the wallet and bank accounts – once that is in place it could certainly help.

CO: What are some of the biggest challenges you see that can hinder adoption?

TK: I believe it is very important that the services are not just designed by system providers but rather carefully brought out as a complete solution to address precise needs of our unique marketplace.

It is important to guarantee interoperability of access across all mobile operators, as there are 5 main mobile operators servicing the  market.

Customer education is crucial. Unless people know what is available and feel comfortable in using the service it will be hard to raise the level of active users.

Use of appropriate technology is very important. For example, while mobile apps may be the future, what works immediately is USSD. People even find menus difficult to locate and access.

Another big factor is the establishment of the agent network and creating a commensurate business model and commission structure.

CO: Could you please offer some advice to companies seeking to launch services in the Sri Lanka market?

Firstly, An important element is vendor selection, in terms of the platform and their business model. Most of the mobile banking systems currently available around the world have been designed specifically to support the markets of unbanked and banked.

I strongly recommend having a vendor who can carry out the customization required to their existing systems as Sri Lanka needs a unique solution. Market conditions are not as the same as in the countries which have low bank density and high percentage of unbanked population. The banks may look at ways of converting their vendor into a strategic business partner rather than using them just as platform providers.

Secondly, it is crucial to have Senior Management Involvement. Without this it is very difficult for mobile banking services to succeed. Senior Management needs to understand the importance of launching mobile banking in terms of its unique capabilities for providing convenience, outreach of basic banking services and more importantly the capabilities of making payments remotely. Access to payment facilities is a major enabler  as once the customer has the capability to easily pay and receive money to and from anyone, the range of financial possibilities expands.

CO: How do you suggest an existing bank structure itself for mobile banking?

I think it is very important to have a dedicated unit with specialized staff members to handle this.

In the current Banking context, although Mobile Banking has become the fifth channel to provide Banking services, it is very difficult to achieve mass adoption without the appropriate model and the marketing/ advertising approach which requires specialized skills and knowledge.

I recently read a report from CGAP that 172 branchless banking implementations have launched around the world since 2007, but CGAP estimates that less than 20 of those have reached 200,000 active users. I believe a root cause for this is that most of the players have launched their services without properly matching the requirements and attributes of the relevant market to their choice of technology platforms and marketing strategy.

Many banks which carry out mobile banking operations in the region already have identified the issue and have established separate units to handle the operation with specialized staff. I strongly believe that it is time for Sri Lankan Banks also to think of having a separate unit under e-Banking to handle the operations of m-Banking. Banks might see this as a costly operation, but it’s not. I see this as a strategic investment as in the future most of the business transactions and payments will be done via mobile communication channels (Mobile Phones,Tablet Computers, Smart watches, Smart TV and new gadgets to come) and therefore banks should be able to go with the trends as they arise, by having appropriate products and processes in place, so as to gain the competitive advantage which could be achieved via the specialized staff.

This will help the bank achieve mass adoption for m-banking while cutting down the advertising costs and more importantly it will create paths to offer innovative mass banking products based on the mobile phone and internet, including Face Book and other social media sites.

CO: What role do you see for the government of Sri Lanka, in facilitating the spread of mobile banking?

The government can play a major role in creating a positive environment for mobile banking and all the related products and services. I strongly believe the government should introduce mobile banking to their projects such as pension scheme, Samurdhi program and Divineguma program. These are programs introduced to uplift the lifestyle of the poor people of the country. The government should encourage the use of mobile financial services in Microfinance projects, train and bus ticketing, tax payment schemes and more, in order to  build trust  among all segments of society and thus increase usage.

CO: Thilaksha, what are your thoughts and hopes for the future outlook of mobile financial services in Sri Lanka?

TK: I believe there is a huge potential here, as compared to other countries, but only through taking the right approach. As mentioned earlier, the entire marketing and advertising of the service must be precisely targeted to reach the message to the masses. I myself continue to be passionately interested in working to make this happen!

The mechanics of Bitcoin- Mining

Blog 7

Dr. Neeraj Oak continues his examination of why Bitcoin is designed the way it is. In this post, he looks at how miners are compensated for their work, and the implications this has on how Bitcoin operates. He concludes with a look at whether a transaction-fee or Bitcoin mining business model is a better bet for the future.

So who are the ‘miners’ and why do they expend computer time (and hence money) on keeping Bitcoin ticking?

Miners benefit the Bitcoin community by using CPU resources to process transactions, so the designers thought they should receive some recompense for their services. In a traditional financial-institution (FI) based payments service, the FI provides the transaction validation service in return for a transaction fee. But it is exactly these kinds of fees that the users of Bitcoin feel are unjustified, or at least far too high. So miners need to be given some other form of incentive to continue providing a validation service and to invest in expanding their service as more users adopt Bitcoin. Miners could also use a transaction fee based system, but this would be unpopular initially and might stop people from adopting the currency. So Bitcoin developed an innovative new solution- to ‘discover’ more Bitcoins.

The term mining is meant to draw a parallel between the process of validating transactions and the creation of wealth through costly labour. When a block is successfully processed, the person who found the solution receives a reward in Bitcoins. This both provides a cash incentive for the miner, but also ties them ever closer to the Bitcoin community, as the continuing success of Bitcoin is the only guarantee of the value of the reward. As such, no miner can ever afford for Bitcoin to collapse, as the value of their earnings from mining would collapse with it. This forces them to either immediately cash their earnings into some other currency or reinvest a portion in expanding their computing capacity to continue to mine successfully in future.

There’s a problem with mining though- inflation. Let’s take an example from history. When the Spanish discovered the huge gold and silver deposits of South America in the 16th century, they were quick to extract as much as possible, mint it into coins and ship in home to Spain. But once that money arrived and started being spent, the Spanish suddenly found that everything started to go up in price. Why did that happen? Well, the total amount of goods and services in Spain hadn’t gone up much, whereas there was suddenly a whole lot of extra money in the economy. What happens in this situation is that people simply outbid each other for the goods they need or want, and this slowly but surely pushes prices up. The result was that went from one of the richest and largest empires in history to an economic basket-case by the 18th century, as the influx of American gold ate away at the domestic Spanish economy.

So inflation can be a bad thing. How did the designers of Bitcoin get around this problem?

The first step was to establish a rule that makes the difficulty of solving blocks become progressively harder after a certain number of blocks are solved. The second step was to limit the total number of new bitcoins that can ever be mined.

Raising difficulty forces up the cost of mining bitcoins, as problems take more computer time to solve. This reduces the number of people willing to mine purely for the Bitcoin reward as time goes on, as the profit margins from doing so reduces.

Limiting the total number of Bitcoins ensures that there is a hard cap on inflation, and that the currency retains user confidence in the long run as nobody can simply ‘print more money’, as is the case with fiat currencies.

There is a problem with the way these rules interact- as mining grows more difficult, and the number of remaining minable Bitcoins grows smaller, the currency might actually become a deflationary one. Add to this the effect of lost or frozen Bitcoins and the deflationary pressure could be quite substantial. The risks posed by deflation are high, but I will cover this in more detail in a later blog.

Returning to miners, has the incentive structure offered by Bitcoin’s designers been effective? At the moment, about 13 million out of a maximum of 21 million Bitcoins have been mined. I mentioned earlier that miners are incentivised to keep mining because it helps the Bitcoins they earn to hold their value; unfortunately, while this effect may well be true, it is completely masked by the effects of speculation.

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The green shaded area in the graph above shows the total number of Bitcoins in the world over time, and the blue line shows their price. If the main incentive for miners was to stabilise the price of Bitcoin, then there should be at least some correlation between the two datasets. But there doesn’t seem to be any. My view is that this is almost entirely down to the effect of speculators. And so far, it seems to be working in the miners’ favour.

Let’s look at the true worth of all those Bitcoins: their market capitalisation.

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The market capitalisation of Bitcoin, shown as the orange shaded area above, is calculated by multiplying the number of available bitcoins by the price of bitcoins at any given moment.

For a commodity that is completely free of speculation and does not get destroyed by usage but is produced at a steady rate, the price of the commodity should slowly decline. At the same time, more of the commodity is always available, and each new unit should grant at least some profit for the producer, otherwise it would not be worth creating. As such, the market capitalisation should slowly increase until it is no longer worth creating more of the commodity, or it is not possible to create any more. This is a rather sober and rational market in which to operate, and it is my belief that this is the business model that the creators of Bitcoin would have envisaged for miners.

Instead, miners face a far less stable business model in which the value of the coins they create rises and plunges wildly. In a sense, they must become speculators themselves in order to get the most value from their mined Bitcoins. Yet by participating in the speculation, they make it even worse, perpetuating what might become a destructive cycle.

My final point on the way Bitcoin mining is designed is to emphasise that mining should be thought of as a stopgap, not an integral part of Bitcoin. It is a mechanism by which the first adopters of the cryptocurrency could operate effectively and earn enough money to keep investing in the growth of the Bitcoin concept. Transaction fees are the real long-term mechanism for revenues, and this is where mainstream organisations should look to invest, not in mining.

I’ll leave you with an analogy that illustrates this point. Bitcoin mining is, in many ways, like the California gold rush of the late 1840s. It’s a chance for people to get rich quick, but it’s also tough, risky and best suited to people with nothing to lose. Big companies did not invest in the gold rush of the 1840s, but they did put their money into developing California by building railroads and cities. In total, the California gold rush dug up around $20-30 billion in today’s money. Compare this to the GDP of California- around $1.8 trillion. That’s around a thousand times more than the value of the gold rush each year. Perhaps investors in Bitcoin should start to look at the more boring but predictable transaction model rather than the lottery that is Bitcoin mining. Because if the gold rush analogy holds, that’s where the real money is.

The mechanics of Bitcoin- Blocks, chains and double-spending

Blog 6

Dr. Neeraj Oak continues his examination of why Bitcoin is designed the way it is. In this post, he looks at the concept of blocks and block chains, and why these security features stop fraudsters from spending the same money twice.

Let’s look at another major design feature of Bitcoin- the ‘blockchain’. Why did the designers opt to use this mechanism?

When a user makes a payment to another Bitcoin wallet, the transaction is not immediately executed. Instead, it is put together with many others into what is known as a block, ready to be processed. Processing a block involves verifying that all the transactions within it are valid and consistent, and that no Bitcoins have been spent twice.

Double-spending is a potentially fatal problem for a cryptocurrency; what stops someone from spending the same money twice? Ordinarily, the first person to be promised money should be entitled to it, but if nobody is tracking the history of promises, it is possible to promise the same money to two people, and then indefinitely defer payments by pointing to conflicting transactions in the ledger.

Once a block has been successfully processed or mined, the person who mined it announces the solution of the block. ‘Solving’ a block involves deciphering a mathematical problem that is partly a function of all the transactions in the block, but also contains a random element. This means that the miner must perform a lot of computational work to properly process it. But the beauty of the system is that, once processed, it is easy for someone else to verify that a solution is correct. A good analogy would be trying to open a combination lock. You might successfully guess the combination on your first try, or it might take you all day. But once you know the combination, you can tell someone else, and all they would have to do to check if your combination is correct is to try it on the lock and see if it opens. As such, finding a solution is far harder than checking it.

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If a block is solved, it is placed after a previous block in chronological order; this is called a chain. In the rare situation that two people solve the same block simultaneously (but with different solutions- remember that the problem is partly random), both blocks are initially considered to be valid but parallel solutions. The tie is broken when someone solves the next block, which is necessarily built upon the solution of one of the previous blocks. It is even more unlikely that two people will solve this next block simultaneously for each of the parallel block chains, but if this happens, both continue in parallel until a block is solved for one but not the other. At this point, the longer chain always wins, and the parallel track is discarded. The discarded blocks are said to be orphaned.

The block chain method is a fairly efficient way of solving the double spend problem and spotting fraudulent transactions, but it also has one more feature that helps it frustrate potential attackers.

If someone was very keen on putting through a fraudulent transaction, what stops them from falsifying an entire block in order to cover their tracks? Firstly, it’s a great deal of work, but the system also rather cleverly pits such attackers against the entire mining community in a race they are bound to lose. To see how this works, let’s imagine the attacker wants to falsify a transaction that happened a few blocks ago. The attacker would have to not only falsify the block that transaction’s block, but every subsequent block, as his version of history will only be accepted if it is the longest block chain. The problem is, other miners are solving blocks at the same time, so the attacker would need to solve blocks faster than every other miner put together in order to eventually overtake the size of the largest block chain. This is the equivalent of a 51% attack, and as we’ve seen earlier, this is usually more expensive to perform than the rewards it yields.

Join me for my next post, in which I consider why the designers of Bitcoin chose to reward the people who verify transactions with ‘mined’ Bitcoins.

The mechanics of Bitcoin- Ledgers and 51% attacks

Blog 5

Dr. Neeraj Oak continues his examination of why Bitcoin is designed the way it is. In this post, he concentrates on the concept of a shared transaction ledger, and examines the concept of a ‘51% attack’.

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A feature of decentralised systems such as cryptocurrencies is that there is no one entity dedicated to keeping the ‘history’ of the system in order. If one entity did control the history of the system, it would be possible for that entity to, either by incompetence or malfeasance, adjust past transactions. This could be used to steal funds, or make them disappear or appear at will.

The only solution is for everybody to keep the history of the system simultaneously. This sounds like a difficult proposition, but it’s actually quite simple. Every user of Bitcoin maintains a copy of the same ‘ledger’ of transactions on their device, and this ledger can only be updated by public announcements.

To see how this works, imagine someone making fraudulent changes to the ledger on their machine. The next time their ledger is compared to that of another user, the mismatch will become apparent. All the other user needs to do to verify that the person they are dealing with is a fraudster is to compare ledgers with a large number of other users, and to accept the most commonly held ledger as genuine. This means that a criminal would need to include over 50% of the machines on the network to make adjustments to the ledger and get away with it. This is known as a “51% attack”. However, this kind of attack is unlikely to occur for well-established cryptocurrencies such as Bitcoin because the cost of buying up or suborning so many machines into a single criminal conspiracy would be enormous. Indeed, such an attack hardly seems worthwhile, as it’s unlikely to obtain more money than it costs to perform. This may not be the case for smaller cryptocurrencies which have low market capitalisation. However, once it becomes known that a currency has been compromised, it becomes worthless very quickly, so 51% attacks on these currencies don’t seem worthwhile either.

An interesting side effect of this design is that every user of the system has a complete record of all the transactions ever made through the system. This actually has some radical privacy implications that aren’t always made clear. It would be rather like your bank erasing all the names from your monthly bank statements and then handing copies to any criminals, government agencies, friends and neighbours who ask for it. While it doesn’t mean that any of these people can directly exploit the information or steal your money, it would certainly make me uncomfortable.

Join me for my next blog post, in which I look at blocks, chains and the double-spending problem.

The mechanics of Bitcoin- decentralisation

Blog 4

Dr. Neeraj Oak explains the motivation behind the design features of Bitcoin, considering why Bitcoin is built the way it is. In this post, he concentrates on the concept of a decentralised cryptocurrency, and the implications it has for the users – and abusers - of Bitcoin.

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There’s been a great many attempts to explain the underlying mechanism behind Bitcoin, from both a technical and user perspective. Some of these are rather excellent; I can hardly compete with such succinct summaries. What I will do instead in this post is to explain why the creators of Bitcoin made the choices they did when designing the payment mechanism we see today.

Let’s start with the defining feature of Bitcoin (and most other cryptocurrencies), decentralisation. Why is it important to decentralise the way people pay?

In essence, a payment is simply the exchange of one good for another. In the simplest form, this is just barter- Alice offers Bob one goat in exchange for one cow. But what happens if Bob thinks his cow is worth more than one goat? For Alice, having to pay one-and-a-half goats would be impractical… and messy. Here is where currency comes into the picture. Currency allows for a greater subdivision of value, and currency can be stored cheaply and exchanged for practically anything. But the value of the currency is just a useful fiction. For that fiction to achieve universal recognition, it requires people to choose to believe in it- and one shortcut to achieving this is to have the currency backed by a powerful entity such as a state or financial institution.

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Another problem with barter is that, once complete, it cannot be easily reversed. In our earlier example, Alice would have to find Bob again and convince him to exchange the items again; this would take a significant amount of time and work. To counter this, banks and financial institutions (FIs) offer to be third parties in the transactions. They hold currency for a transaction ‘in escrow’ for a period to allow either party to change their minds. In return for this, they charge a fee, usually as a percentage of the transaction. In the times before fast person-to-person communications and digital money transfers, the bank or FI could also offer the service of connecting distant parties.

It should be noted that there is no fundamental reason that a transaction requires a third party to mediate it. Exchanging cash in person with a stranger is perfectly legal, if not always advisable. In a world where information can be transferred quickly and cheaply between individuals around the world, it was the view of the creators of Bitcoin that currency should be no different. Further, they saw the fees levied by third parties as unjustified, as the services they offer should be seen as optional extras instead of integral to the transaction.

Decentralisation cuts out the third party FI and allows the payee to quickly identify the recipient and transfer money, forgoing the escrow and transaction validation carried out by the banks. Escrow services are possible for cryptocurrencies too, and for now are predominantly free to use.

But choosing to decentralise the system has the side effect of removing any security checks made by the third party FI. Some of those checks are mandated by governments who are concerned about how funds are being used within their borders. Governments are therefore innately distrustful of decentralised systems, as it can be extremely difficult to verify that no laws are being broken, and even more difficult to track and punish criminals. Given a choice, a government would much rather deal with a financial institution as it saves a great deal of effort.

Join me for my next blog post in which I look at how the designers bypassed third-party financial institutions… by handing a list of every transaction ever made to anyone who asks for it.

Vodafone reveals law enforcement disclosure in 29 jurisdictions

Vodafone in a landmark move, has published its first report that discusses its law enforcement disclosure requirements across 29 jurisdictions, purely discussing those in which requests were received.

 

File:Policeman-icon.gifIn most countries, governments have powers to order communications operators to allow the interception of customers’ communications. This is known as ‘lawful interception’ (previously known as ‘wiretapping’). This involves mobile operators providing real-time information on the content of communications – phone calls, text of emails and more.

 

These requests were largely of 2 kinds:

  1. lawful interception
  2. access to communications data

They have not not included another intervention governments make, requesting that specific content be blocked. Creating this report was an interesting challenge for them, as they are often constrained from revealing what demands they receive, by law enforcement and national security legislation. For instance Indian regulators require that telecommunication service providers maintain extreme secrecy in matters concerning lawful interception.

Interestingly this is not confined to countries such as India and Qatar. It is unlawful to provide aggregate data on lawful interception practically anywhere. However, there are several countries where either by circumstance or choice, such interception mechanisms have not been implemented. These include the war-torn Democratic Republic of Congo, Mozambique, Kenya and, surprisingly, France.

They also raise a key point that they are publishing this report although really they see this to be a responsibility that government should have. It is not something that an individual operator can offer a full picture about.

They provide details of warrants, but as digital lives grow complex, each could cover many types of communication services.

We tried to examine what this means for Digital Money of different kinds. For instance, what could ‘lawful interception’ mean for users of cryptocurrencies? It is very difficult to identify a criminal purely through their online activity due to the anonymity cryptocurrencies provide. But, in the case of Bitcoin and several other cryptocurrencies, making transactions involves broadcasting certain information over the internet that can be used to track you.

Take the example of a known criminal. If the police have a good reason to suspect him of criminal activities, they can make a request to monitor his internet traffic. Every time he makes a transaction using Bitcoin, he effectively broadcasts 3 things: his ‘wallet number’, the ‘wallet number’ of the person he is sending Bitcoin to and the value of the transaction.

If the criminal’s identity is already known, then the police could immediately know his Bitcoin wallet too, and everyone who he has made transactions with it. This leaves the wallet vulnerable to confiscation, accomplices open to prosecution and the criminal himself should be fairly easy to gather evidence on, we expect.

For full details by country, and a download of the Vodafone report are available here: Law Enforcement Disclosure Report.

Digital Money in Retail –3 years on, where are the digital wallets now?–Blog 1

In mid 2011 we saw the launch/announcements regarding digital wallets from Google, Visa, MasterCard, American Express and many more. Would this mean the end of PayPal’s 10 year domination of this space? 3 years down the line let’s take a look at how these digital wallets fared.

 

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In Mid-2011, led by Google Wallet, digital wallets became the new kid on the block. Shift Thought defines these as customer accounts that can hold stored value and allow users to make electronic commerce transactions.

It was recently reported that Google has no intention of giving up on its slow-growing wallet service or mobile payments, and amusingly it was reported “We have been doing this for a while ..And we’ll continue to keep doing this for a long while.”. By “this” I am sure they do not mean growing the wallet slowly. This piqued my curiosity. Where are the digital wallets now? What are the gains and losses?

In March 2014 Eat24, a restaurant delivery app which integrated with Google end November 2013, reported customers spend an average of 11% more when paying with Google Wallet. Subway was one of the first to accept the Google Wallet, offering the option in 5 markets since 2011. Jack in the Box also started testing Google Wallet in 35 of its restaurants in the Los Angeles and San Francisco markets in November 2011.

Now Google is reportedly changing the way they support contactless payments on the newest versions of Androids. This seems a good time to share our research on how each of the different digital wallets announced in mid-2011 have fared since then.

I’d like to share a bit about the landscape at the time when they launched, as a backdrop for discussing how this has changed, and the main initiatives we see today. In 2011, I created the figure below to explain in one page what the Digital Money ecosystem looked like then.image

There were 7 billion consumers making payments in the world at the time, which included payments between each other (P2P), to and from governments (P2G/G2P) and corporates (P2B/B2P). The figure shows the main industries and players that supported such payments.

In that year banks and money transfer operators were joined by new entrants to create a vastly different competitive market for payments. Alipay and Paypal led the world at the time, but expectations were high for the new Google wallet which offered a business model based on ‘Google Offers’, a targeted sales mechanism that sent promotions to smartphones. This was a scheme by which consumers and merchants benefited, but it raised concerns about personal data.

In the next blog posts I will look in more detail at each of the industries in this figure to see how they have moved on since 2011.

Bitcoin: The coin that launched a thousand coins

Blog 3

Dr. Neeraj Oak examines the history of Bitcoin, and looks at the connection between price and publicity for this ground-breaking technology.

Wiser heads than mine have examined the history of Bitcoin, from the initial registration of the Bitcoin.org domain on August 18th 2008 to its more recent price volatility and regulatory concerns.

In this blog, I’d like to highlight a few of the events that I think are the most notable, mainly due to the effect they’ve had on how potential consumers and investors view Bitcoin. As I do so, I will also mention what effect each event had on the closing price of Bitcoins on that day.

After its initial foundation, Bitcoin continued almost unnoticed by the wider world. For instance, the first time any noticeable number of people typed ‘Bitcoin’ into Google was February 2011. And even then, it barely scraped a search intensity score of 1/100.

Around this time, the infamous drug black market, ‘Silk road was founded. Silk road offered users a selection of drugs, pharmaceuticals and chemicals, and protected both buyer and seller from prosecution by using Bitcoin wallets to make payments. Since neither party needed to reveal any personal information to obtain these wallets, transactions were, at the time, practically untraceable. Being something of an open secret, Silk Road’s foundation didn’t have much of an effect on the price of Bitcoin, which oscillated between $0.3 -$0.5 in this period.

Litecoin, an early and influential alternative cryptocurrency was established in October 2011, while the price of Bitcoins was between $2- $5. Litecoin has become the biggest ‘Altcoin’ in circulation today, with a market capitalisation of around $320 million. The emergence of new alternatives to Bitcoin would speed up after this point; at the time of writing, there are over 300 cryptocurrencies in circulation worldwide.

In September 2012, Bitcoin made its first move towards mainstream acceptance with the establishment of the Bitcoin Foundation, a lobby group whose aims were to "standardize, protect and promote the use of Bitcoin cryptographic money for the benefit of users worldwide". Bitcoins were worth between $9- $13.

Bitcoins continued their upward trend in price, albeit with a few wild lurches up and down. The Winklevoss twins, of Facebook fame, filed the bitcoin trust on 1 July 2013. Up until this point, Bitcoins were viewed as a very high risk venture, beyond the tolerances of mainstream investors. The Winklevoss vote of confidence marked the start of a trend in which wealthier investors began to put some of their money into bitcoins, albeit by indirect means. Bitcoin prices rallied briefly, but in fact fell 31% over the next 5 days.

Remember the Silk Road? The FBI certainly did. On October 2nd 2013, they raided and shut down the online drug bazaar, causing a temporary dip of 20% in the Bitcoin price; it more than recovered within a week.

On October 29th 2013 in Vancouver, the first ever bitcoin ATM opened. At last, users of bitcoin could transfer conveniently between fiat money and bitcoins. Over the next week, prices rose 17% to around $240.

By this time governments around the world were giving serious attention to Bitcoin and cryptocurrencies in general. On 19th November 2013, a US senate committee heard strong praise for Bitcoin, describing it as ‘legitimate’, but also conceding that it had been ‘exploited by malicious actors’. Bitcoin prices rallied strongly, more than doubling to a peak of $1147 over the next 2 weeks.

But what goes up, as the old adage says, must come down. In this case, spectacularly. On December 5th 2013, China effectively banned Bitcoin, as its central bank barred financial institutions from handling Bitcoin transactions. Over the next two weeks, prices almost halved to a low of $522.

Norway made its mark on the history of Bitcoin on December 13th 2013. It declared that Bitcoin should be taxed like an asset, which has significant tax ramifications and could change the equation for large-scale Bitcoin miners and retailers. Prices fell after this announcement, but this could be partly attributed to China’s ruling earlier that month.

Warren Buffett has been a respected commentator on the business world for years, and his statement against bitcoin on 14 March 2014 appeared to deal a significant blow to investor confidence in Bitcoin. In an interview, he was quoted as saying ‘Stay away from it. It’s a mirage basically’. Prices actually rose the next day, but within a month they had nearly halved to around $300.

Further tax rulings and clarifications have been made by the UK (3rd March 2014) and the USA (25th March 2014), with mildly negative responses from Bitcoin prices.

Finally, I’d like to highlight one important landmark in the acceptance of Bitcoin by online retailers. Overstock agreed to accept Bitcoins on January 9th 2014. With an annual revenue in excess of $300 million, Overstock’s faith in Bitcoins may well cause other retailers to follow.

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The chart above is a good guide to the most volatile years of Bitcoin’s existence. On it, I’ve drawn the closing price of Bitcoin at each day for the last 3 years (blue line). I’ve superimposed this with an index (from 1 to 1000) of the number of Google searches made for the word ‘Bitcoin’, where the higher the index, the greater the number of searches. This forms a useful proxy for the publicity, or at least the public interest in Bitcoin. Looking at this chart, a few interesting points stand out.

Notice that spikes in Bitcoin prices correlate very well with publicity in the period up to 2014. Indeed, they appear to coincide almost perfectly. As a scientist by training, I feel obliged to point out that correlation is not causation, and that publicity could just as well be a symptom of rising prices as a cause. But it’s hard to deny the link between them.

However, in 2014 this link appears to have broken down. Indeed, peaks in publicity appear to occur more often during price minima. How should we interpret this sudden change?

Partly, I think this is a sign that the novelty stage of cryptocurrencies is drawing to a close, as larger firms move into the space. By now, the bulk of the population may also have had a chance to become acquainted with cryptocurrencies due to extensive media coverage.

It could also be explained by the predominance of speculation in cryptocurrency markets- perhaps people just aren’t surprised any more when Bitcoin leaps in value, or comes crashing down.

Whatever the cause of this breakdown between the correlation of publicity and price, it opens up a significant opportunity; when prices aren’t sensitive to daily news, it might be possible to introduce reforms to Bitcoin without debasing its value.

Join me for my next post, in which I look at the mechanism through which Bitcoin operates.

 

 

 

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What is cryptocurrency?

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Dr. Neeraj Oak offers a definition of a cryptocurrency and looks at the many types and flavours of cryptocurrencies available today.

The growth of cryptocurrencies has been much too fast for definitions to keep pace with. That said, practically all cryptocurrencies can be said to share one key characteristic: decentralisation. But what is decentralisation, and how has it created such a potentially disruptive business model?

The traditional way of making non-cash payments is through a bank or financial institution (FI). These organisations provide a service as a central, trusted authority that guarantees the transaction in exchange for a fee.

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Cryptocurrencies avoid using any central authority to route transactions by sending money directly between ‘wallets’. These wallets contain some quantity of the cryptocurrency, and possess a public and private keys. The public key can be thought of as an account number- a unique identifier that is visible to others and through which currency can be directed to you. The private key is more like a password, and is necessary to gain control over your wallet.

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Transactions are made peer-to-peer, as wallets may transfer messages to one another over the internet instructing each other about the time and value of transactions. This cuts out the need for a central authority and the associated fees. On the other hand, transactions cannot be reversed in the decentralised model; it’s rather like paying in cash to a complete stranger.

Cryptocurrencies also share many similarities in the way they maintain a ledger of transactions, a vital requirement in keeping transactions secure. I’ll cover this in greater detail in a later post, but it’s important to note at this stage that it is vital for cryptocurrencies to make sure users can’t use the same money twice.

Beyond decentralisation, the number of types and flavours of cryptocurrencies is vast. Each cryptocurrency sets out its benefits in a subtly different way in order to stand out and attract new users.

Looking at the advertising messages of the top 15 cryptocurrencies, I’ve created an index that shows the attributes that each try to emphasise to their prospective customers. This is shown in the column chart ‘Importance of attribute by currency’.

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It’s clear that each cryptocurrency sees its appeal differently. Some, such as Peercoin and Blackcoin set out their product as being more environmentally friendly due to the lower computing power costs they require. Others such as Dogecoin appeal to users through a fun, community-focussed message. However, one needs to look at the trends in the advertising messages too.

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The diagram ‘Weighted importance of attributes for top 15 cryptocurrencies’ was created by aggregating advertising messages of all of the top 15 cryptocurrencies. Surprisingly, cryptocurrencies seem most keen on appearing to be a convenient method of transferring money. It’s also clear that security is seen as a primary concern of prospective customers.

The ability to transfer money cheaply across long distances is also emphasised by most cryptocurrencies. This is an especially useful attribute for users who need to move money across borders, where government fees would otherwise apply.

Of late, cryptocurrencies have acquired a reputation for providing an anonymous service that circumvents financial and legal barriers. Few of the largest cryptocurrencies seem willing to emphasise this point further, as they perceive it as a barrier to their ambitions of moving into the mainstream of online payments. That said, some cryptocurrencies such as XC and Darkcoin heavily emphasise these attributes; it’s possible that this strategy will win over ‘ideological’ adopters of cryptocurrencies, who value a more libertarian way to pay.

Join me for my next post “Bitcoin: The coin that launched a thousand coins”, in which I look at the history of the world’s first and largest cryptocurrency.

The rise of cryptocurrency

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In this series of blogs, I will examine the global cryptocurrency economy, looking at its history and technical design, the many types of business models that have sprung up to make use of it and what the future might hold for this new and potentially disruptive concept. I will examine cryptocurrencies from several perspectives, including that of investors and banks, merchants, consumers and governments. Finally, I will consider the fundamental stability of cryptocurrencies, drawing on my background as a mathematician and complexity scientist.

Since 2009, there has been a radical new way of making payments. The creation of the first decentralised peer-to-peer payment system, Bitcoin, has led to the creation of a novel and booming set of payment services- known collectively as ‘cryptocurrencies’. These digital currencies are not created or backed by any government, nor does any one user have complete control over them. Could this become the chief way people pay for goods and services in the 21st century?

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It’s clear that cryptocurrencies are an important and rising element in today’s digital economy. At the time of writing, the market capitalisation of the top 10 cryptocurrencies in the world was around $8.69 Billion and growing. But why have so many people invested their belief (and perhaps more importantly, their money) in digital currencies that have little-to-no intrinsic value and no state to back them up?

In the wake of the 2008 financial crisis, the trust in banks, financial institutions and governments has melted away amongst the populations of Europe and the USA; this is especially true amongst the younger, more tech-savvy demographic. It is from amongst this group of people that Bitcoin emerged. A central tenet of cryptocurrencies is to avoid using banks or established financial institutions to route money or accept payments. This cuts out the need for banks as third-party guarantors of transactions, and limits the ability of governments to interfere or regulate payments.

A side effect of removing third-party guarantors from payments is that the new payment method must be decentralised and trust-free. In such an environment, it is considerably easier to conceal one’s identity; indeed, declining to reveal personal information becomes the norm.

Inevitably, by providing a means of making payments secretly and without government interference cryptocurrencies have become popular with providers of illicit products and those who would rather operate under a cloak of anonymity.

However, there is a significant following of cryptocurrencies who appreciate secrecy as a response to a distrust of governments as a result of the spying allegations made by WikiLeaks and Edward Snowden. Many also feel that the internet should remain free of state regulation, and supporting cryptocurrencies might be a means of expressing this libertarian view.

Finally, the growth of cryptocurrencies has been fuelled significantly by the activities of speculators, who can harness the volatile prices that cryptocurrencies often exhibit to make large profits.

While these groups of people have brought the cryptocurrency industry to its current state, they are unlikely to be able to create a viable and sustainable business model over the coming years without participation from the more mainstream economy. If cryptocurrencies are to become more than just a passing phase, the coming years must see a huge change in the types of users of these services.

Join me over the next few weeks as we look at the history of cryptocurrencies, their business models and technical structures and what the future might hold for this innovative but fragile industry.