Zenith Bank and Visafone Communications Limited Wednesday launched a product called EaZyMoney in Nigeria in September 2012. Link to external site : Website for EaZyMoney from Zenith Bank |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Sep Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Cash  Wallet |
 |
 AT  BB  BP  CICO  DMT  EARN  MM  MP |
|
Account Cash Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
101.752 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Services include: - Send money home - E-wallet ("me-to-me" current account) - Transfer money from one eazy money wallet to another - Buy airtime for self and others - Pay utility bills - Make bills payment - Cash-in (Load Wallet or deposit money into account) - Transfer money from bank account to eazy money account/wallet |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
platform is deployed on UTK (User Identity Module Tool Kit for CDMA networks) Register/Log In |
| Interoperability |
Single bank, 2 main MNOs Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |