The Emida Cash and Transact mobile wallet solution is a stand-alone mobile wallet with no need for a bank account or collateral. Users add cash onto their mobile handset at supported merchant locations. Link to external site : Website for M Kudi Mobile Money using Emida Cash and Transact wallet |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Oct Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Cash  Wallet |
 |
 AT  DMT DW  MP |
|
Cash Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subregional Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Any mobile device Register/Log In |
| Technologies |
End users have the option to utilize the service across multiple channels that include SMS, USSD or the Internet. Clients that have Java Enabled handsets have the ability to download the M Kudi application directly onto their handset. Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |