Ericsson Mobile Money Europe

Ericsson, a Sweden-based telecommunications company, has launched an international money transfer and payment service via internet and mobile phone. Ericsson began a pilot program in September 2010 involving 50 service delivery partners in six Europe


Link to external site : Website for Ericsson Mobile Money Europe
Ericsson Mobile Money Europe
Brand
Launched in
Status
Launch
Importance
Traction
Whitelabel proposition
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Evaluation
Account Type
Stored Value
Register/Log In
Business Model
Consumer Fee
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Class
Send Services Receive

Agent


Mobile


Wallet

framework/arrowright.png

DMT

IMT

MM

MP

WhiteLabel
framework/arrowright.png

Wallet


Agent


Mobile

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
MasterCard
Register/Log In
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Unbanked
Segment Description Migrant; Mainstream; Benefit Easy to join, convenient, lower cost; Accessible by web, smartphone, normal phone; Card for POS

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