Ericsson, a Sweden-based telecommunications company, has launched an international money transfer and payment service via internet and mobile phone. Ericsson began a pilot program in September 2010 involving 50 service delivery partners in six Europe Link to external site : Website for Ericsson Mobile Money Europe |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Sep Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Whitelabel proposition Upgrade to Bronze |
| Evaluation |
Europe Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model |
Consumer Fee Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Wallet |
 |
 DMT  IMT  MM  MP  WhiteLabel |
|
Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
Regional Upgrade to Bronze |
| Active Users |
1,000 Upgrade to Bronze |
| Registered Users |
1,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Migrant; Mainstream; Benefit Easy to join, convenient, lower cost; Accessible by web, smartphone, normal phone; Card for POS |