Customer uses app with smartphone to withdraw from £10 to £100 cash using a 6-digit cash code that will be valid for 3 hours and can be used at any RBS, NatWest or Tesco cash machine in England and Wales. Link to external site : Website for RBS NatWest GetCash app for ATM withdrawal |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jun Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
Seems a timely and credible offer that is a first step towards further use of mobile banking. Needs smartphone and only for NatWst customers in England and Wales. Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 DMT |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
2,000,000 Upgrade to Bronze |
| Registered Users |
2,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
79.201 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Currently £10-£100, to be increased to the limit of £300. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
NatWest 3200 ATMs in UK including in train stations, supermarkets, garages Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets |
Available on Android. Expected for iPhone, BlackBerry Register/Log In |
| Technologies | |
| Interoperability |
Sender: NatWest/RBS; Receiver anyone currently in UK Register/Log In |
| RegistrationProcess |
Obtain App from NatWest web site Register/Log In |
| Main Segment | Banked |
| Segment Description | Targeted towards youth and as a way for them to change to NatWest |