RBS NatWest GetCash app for ATM withdrawal

Customer uses app with smartphone to withdraw from £10 to £100 cash using a 6-digit cash code that will be valid for 3 hours and can be used at any RBS, NatWest or Tesco cash machine in England and Wales.


Link to external site : Website for RBS NatWest GetCash app for ATM withdrawal
RBS NatWest GetCash app for ATM withdrawal
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
Seems a timely and credible offer that is a first step towards further use of mobile banking. Needs smartphone and only for NatWst customers in England and Wales.
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Account Type
Bank Account
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Business Model
Class
Send Services Receive

Mobile


Account

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DMT
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Account


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Currently £10-£100, to be increased to the limit of £300.
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Channels
Payment Instruments
Cash I/O Description
NatWest 3200 ATMs in UK including in train stations, supermarkets, garages
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Cash I/O No Of Locations
Handsets
Available on Android. Expected for iPhone, BlackBerry
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Technologies
Interoperability
Sender: NatWest/RBS; Receiver anyone currently in UK
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RegistrationProcess
Obtain App from NatWest web site
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Main Segment Banked
Segment Description Targeted towards youth and as a way for them to change to NatWest

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