Open approach to mobile payments platform. Start with Mastercard but add more. Start with card but add ACH. Open to third party enhancements. Google has eliminated two obstacles that have always prevented NFC from taking off: merchant terminal subsi Link to external site : Website for Google Wallet USA |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 May Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation |
US: New York; San Francisco - widespread adoption; Sprint Nexus S Register/Log In |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model |
Consumer Fee, Coupons, Mobile Offers Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  NFC |
 |
 MP NFC  Offers  PC |
|
Card NFC |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Trial Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
Google plans to add support for transit cards, peer-to-peer money transfers and both account deposits and withdrawals. Google Wallet can also now be used to make online purchases without the need to enter card or address details Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
300000 Upgrade to Silver |
| Handsets |
Nexus S 4G Register/Log In |
| Technologies |
Embedded Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |