Yandex Gorodskiye Platezhi (City Payments)

Yandex.Money is from Yandex and is the leading online payment system in Russia. Yandex is the leading internet company in Russia, operating the most popular search engine and the most visited website. In 2010, they generated 64% of all search traffic


Link to external site : Website for Yandex Gorodskiye Platezhi (City Payments)
Yandex Gorodskiye Platezhi (City Payments)
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
This service launched at the end of 2013, is likely to prove very popular over 2014. Over 56 million users from around the world use Yandex as a search engine.
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Account Type
Business Model
Payments are commission-free for internet, TV and both domestic and mobile telephony, while payments for utilities and other services will be charged a commission of 1-2% of the payment value. Traffic fines are the only exception, carrying a flat 30-ruble commission.
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Class
Send Services Receive

Mobile


Web


Card


Cash


Wallet

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BP
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Card


Cash


Wallet


Mobile


Web

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Pay bills online
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Channels
Payment Instruments
Cash I/O Description
More than 30,000 Russian billers
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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Highly interoperable
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RegistrationProcess
Not required, anyone can use the service
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Main Segment Online
Segment Description

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