Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2013 Dec Register/Log In |
Importance |
High Register/Log In |
Traction |
Low but Growing Upgrade to Bronze |
Evaluation |
This service launched at the end of 2013, is likely to prove very popular over 2014. Over 56 million users from around the world use Yandex as a search engine. Register/Log In |
Account Type |
Multiple Register/Log In |
Business Model |
Payments are commission-free for internet, TV and both domestic and mobile telephony, while payments for utilities and other services will be charged a commission of 1-2% of the payment value. Traffic fines are the only exception, carrying a flat 30-ruble commission. Upgrade to Bronze |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Mobile Web |
Card Cash Wallet |
BP |
Card Cash Wallet |
Mobile Web |
Model |
non-bank based Upgrade to Bronze |
Who Leads? |
third party led Upgrade to Bronze |
Reach |
National Upgrade to Bronze |
Active Users |
1,000,000 Upgrade to Bronze |
Registered Users |
1,000,000 Upgrade to Bronze |
Potential Mobile Market (m) |
231.198 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription |
Pay bills online Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description |
More than 30,000 Russian billers Upgrade to Bronze |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability |
Highly interoperable Register/Log In |
RegistrationProcess |
Not required, anyone can use the service Register/Log In |
Main Segment | Online |
Segment Description |